New York-based clean beauty brand Sweetwater Labs is highlighting a recent five-star customer review of its Rice Water + Cucumber Toner and Face Mist, with the reviewer pointing to the product's clean, recognizable ingredient list as a key reason for the positive experience.
Sweetwater Labs, the New York-based clean beauty brand founded by Nadia Doh, is highlighting a recent five-star customer review of the Rice Water + Cucumber Toner and Face Mist, one of the products in the brand's lineup. The review draws attention to a specific aspect of the product that fits directly with the brand's founding philosophy: an ingredient list customers can read and understand.
The review came from a verified customer, identified as LC., in a five-star post: "Wonderfully refreshing toner. I feel good about putting these ingredients on my skin. There's nothing you can't pronounce in there. I live in Georgia and it has been almost 100° every day and this is very refreshing on your face."
Sweetwater Labs was founded by Nadia Doh with the goal of building skincare products around simple, recognizable ingredients rather than long lists of chemical additives. That standard has become one of the brand's defining features, and reviews like LC.'s reflect the resonance it has found with customers who want to know exactly what they are putting on their skin.
The brand operates entirely as a direct-to-consumer business, shipping nationwide from its New York base. That founder-led model allows Sweetwater Labs to hear directly from its customers and to shape its lineup based on real feedback from the people using the products.
The Rice Water + Cucumber Toner and Face Mist is available now at sweetwaterlabsnyc.com along with the full Sweetwater Labs collection, which spans face serums, oils, moisturizers, toners, and bath and body products.
About Sweetwater Labs
Sweetwater Labs is a New York-based direct-to-consumer clean beauty brand founded by Nadia Doh. The company designs and sells skincare and body care products built around simple, recognizable ingredients, shipping nationwide through its online storefront at sweetwaterlabsnyc.com.
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